Digital Marketing - VARIOUS TYPES OF DIGITAL MARKETING

WHAT IS DIGITAL MARKETING?  Digital Marketing will remain the most powerful way of Marketing in the future. Digital Marketing is a type of marketing in which we provide information about our products and services to potential consumers to generate sales by using the internet. Today, it is said that “Being Digital is Being Global”. And this is the reality. Through digital platforms like Facebook, Twitter, Instagram, LinkedIn, one can reach an audience of any corner of the world. The reach of these social media platforms is so huge that you can connect with almost everyone now.

 

  TYPES OF DIGITAL MARKETING CHANNELS -                   

There are seven types of digital marketing channels including Search Engine Optimization, Social Media Marketing, Pay-per-click, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analysis.                                                                                                                                                                                 1. Search Engine Optimization- SEO or Search engine optimization means ranking a website on the first page of google or the process of improving the quality and quantity of the website traffic through organic search engine results. SEO has two main types - ON-PAGE SEO & OFF-PAGE SEO.                             

 2. Social Media Marketing - Social media marketing means using social media platforms for brand promotion, target audience growth, website traffic, and increasing sales. SMM is the easiest way to reach an enormous audience — nowadays half of the global population, 3.8 billion people, use social media. Moreover, this number is constantly growing. Social media gives you a great opportunity to monitor not only your customer satisfaction but also the latest industry trends & your competitor's activities.                                                                                 

   

 3. Pay per Click- PPC stands for Pay per click , a model of internet marketing in which advertisers pay a fee each time one of their add is clicked. Essentially it is a way of buying visits to your site, rather than attempting to earn those visitors organically. Search engine advertising is one among the foremost style types of PPC.                                                                                                                         

4. Content Marketing - Content Marketing is a type of marketing which is focused on creating, publishing, and distributing content for a targeted audience online. Content Marketing includes ebooks, articles, videos, entertainment, webinars, etc.                                                                                     

 5. Email Marketing - Email Marketing is when you send a commercial email message to your email subscribers - contacts who have signed up to your email list  & given express permission to receive email communications from you. Email marketing is used to inform, drive sales, build a commodity around your brand. Eg. with a newsletter.                                                                                                                               

 6. Mobile Marketing - It is the art of marketing your business to appeal to mobile device users. It provides customers or potential customers using smartphones with personalized time & location-sensitive information so that they can get what they need.                   

7. Marketing Analysis- A market analysis provides information about industries, customers, competitors & other market variables. It is the study of the dynamism of the market. It is the attractiveness of a specific market in a specific industry.